The story of Gucci
Guccio Gucci, son of a leather craftsman, founded the Gucci label in 1906 in Florence, originally intended as a saddle shop, but his talent for creating quality leather goods became well known, and he soon branched out into luxurious leather bags and high-priced luggage. In 1938, he opened a second storefront in Rome. Gucci and his designers continued to expand their product line, and in 1947, the signature leather handbag with bamboo straps was born. Three years later, Gucci created the famous red striped webbing, inspired by a saddle girth. Other trademark creations from this period included the leather moccasin with a metal bit, and various shoes, ties, and bags.
Guccio’s sons, Rodolpho, Aldo, Ugo, and Vasco, joined the company, and they opened two more shops in Italy. Guccio passed away in 1953, leaving the Houseof Gucci to Rodolpho and his brothers. The Gucci label continued to grow and thrive, with celebrities such as Audrey Hepburn, Grace Kelly, and even Jackie Kennedybuying the Gucci brand, and more importantly, being photographed wearing it. The GG logo was born around this time, featuring the initials of Guccio Gucci.
In 1989, 50% of the company was sold to an investment company from Bahrain, and the remaining 50% was sold in 1993. The label was renamed as “Gucci Group”, and Tom Ford became their Creative Director. He united the brand and made it profitable once again. Gucci’s frilly and flirty designs were becoming the “rage” on the fashion runways. Handbags, belts, shoes, andmen’s ties were also still very popular with fashion-conscious consumers.
In 1995, Gucci Group became a publicly traded company, and has acquired anumber of other companies, including Yves St. Laurent, Sergio Rossi, Bergeron, Roger & Gallet, Bottega Veneta, Bedat & Co, Alexander McQueen, Stella McCartney, and Balenciaga.
Gucci has continued to be a strong force in the world of fashion. The in vogue style of Gucci fashions and accessories, old and new, will probably always be desired by the fashion conscious consumer.
Guccio’s sons, Rodolpho, Aldo, Ugo, and Vasco, joined the company, and they opened two more shops in Italy. Guccio passed away in 1953, leaving the Houseof Gucci to Rodolpho and his brothers. The Gucci label continued to grow and thrive, with celebrities such as Audrey Hepburn, Grace Kelly, and even Jackie Kennedybuying the Gucci brand, and more importantly, being photographed wearing it. The GG logo was born around this time, featuring the initials of Guccio Gucci.
In 1989, 50% of the company was sold to an investment company from Bahrain, and the remaining 50% was sold in 1993. The label was renamed as “Gucci Group”, and Tom Ford became their Creative Director. He united the brand and made it profitable once again. Gucci’s frilly and flirty designs were becoming the “rage” on the fashion runways. Handbags, belts, shoes, andmen’s ties were also still very popular with fashion-conscious consumers.
In 1995, Gucci Group became a publicly traded company, and has acquired anumber of other companies, including Yves St. Laurent, Sergio Rossi, Bergeron, Roger & Gallet, Bottega Veneta, Bedat & Co, Alexander McQueen, Stella McCartney, and Balenciaga.
Gucci has continued to be a strong force in the world of fashion. The in vogue style of Gucci fashions and accessories, old and new, will probably always be desired by the fashion conscious consumer.
Enjoy your Gucci